Happy Vegi Butcher

Unveiling the World of Vegetarian Delights

Happy Vegi Butcher

what we did

Social media content creation

overview

The ongoing Social Media Content Creation initiative for "Happy Vegi Butcher" stands as a cornerstone of the brand's comprehensive rebranding and repositioning strategy. The aim is to establish a strong online presence that keeps up with the daily buzz. By carefully selecting content, designing eye-catching visuals, and sharing messages with a purpose, the project is all about connecting with the target audience in a relatable way. The ultimate objective is to not just display the brand's lineup of products, but also to build a lively digital community centered around vegetarian cuisine.

Project kick off

To kick off the project, the team at Informal Labs began by conducting user research to understand the needs and behaviors of Happy Vegi Butcher's target audience.

Next, we worked on developing a design strategy for them.

This included defining the brand's visual identity, typography, and color palette.

Drawing inspiration from this design framework, the team developed a series of visuals that capture the spirit of the brand's new approach to social media content creation and branding.

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